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II solve 
Icomplex 
Iproblems. 

The world is increasingly hyper-connected. Volatile. Fast-changing. Uncertain. Ambiguous. Heard any of these buzzwords recently? It’s trite, but true: today's challenges are more complex than ever.

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My approach to innovation blends the analytical tools of systems thinking with the creative methods of human-centered design to solve wicked problems.

Systems Thinking

Design

Thinking

About
Cerminaro_Deirdre-6779.jpg

I'm a multi-disciplinary creative strategist and innovation leader.

As a former Executive Director at IDEO, I have 15+ years of experience leading creative teams to set vision and strategy; launch ventures and digital products; cultivate creative capabilities; and design transformative learning experiences.

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With a background in architecture, business, and psychology, I have a knack for breaking down complex problems and finding simple levers to drive lasting change.

Learn

Learn More about My Work

Writing

Course

Consulting & Advising

I am a Creative Strategist who brings human-centered, design-led, and systems thinking methodologies to help leaders and companies make strategic choices across products, experiences, and organizations. I’ve had the privilege to work with Fortune 100 companies, non-profits, foundations, and start-ups.

Business and

Organizational Strategy

Strategy is about making choices— where to invest time, and what to leave behind. I help leaders and organizations clarify their strategy by using empathy, human insights, systems thinking, and storytelling to make complexity visual and actionable. Together, we translate abstract ideas into tangible plans. 

People, Culture, & Organizational Development 

I bring a design-led and systems thinking approach to leadership, talent development, and organizational culture. This includes creating new ways of working, elevating L&D as a strategic function, and improving the employee experience. I help organizations build creative cultures that foster innovation, experimentation, and continuous learning, all aligned to deliver on business objectives. 

UX Research and

Inclusive Design

I help companies conduct foundational research to deeply understand their users and inform the design of products, services, and experiences. By leveraging deep user insights and systems thinking, I craft compelling stories and drive strategic alignment. With an eye toward inclusivity and co-design, I strive to create seamless, user-centered experiences that are meaningful and joyful.

Keynotes & Workshops

Get your team inspired to solve complex challenges by blending the analytical tools of systems thinking with the creative methods of human-centered design. These methods help you understand problems holistically, identify the most impactful opportunities, and build more effective solutions—whether you're designing user experiences, leading organizational change, or addressing complex societal challenges.

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